Orange, The First French Operator, Engaging In LiFi Technology At Their New Store In The Kirchberg Shopping Centre
Photo credit: Orange
Orange
Orange is the first operator to engage in LiFi technology in its new store at the Kirchberg shopping centre. The Kirchberg District Centre is a mixed-use building complex in northeastern Kirchberg, Luxembourg City, Luxembourg containing both an office complex and shopping mall, with their principal tenants respectively being the European Commission's statistical office, Eurostat, and an Auchan hypermarket.
Orange is a French multinational telecommunications corporation. It has 266 million customers worldwide and employs 89,000 people in France, and 59,000 elsewhere. It is the 11th largest mobile network operator in the world and the 3rd largest in Europe after Vodafone, Telefónica. In 2015, the group had a revenue of €40 billion. The company's head office is located in the 15th arrondissement of Paris. The current CEO is Stéphane Richard.
Orange has been the company's main brand for mobile, landline, internet and Internet Protocol television (IPTV) services since 2006. It originated in 1994 when Hutchison Whampoa acquired a controlling stake in Microtel Communications during the early 1990s and rebranded it as "Orange". It became a subsidiary of Mannesmann in 1999 and was acquired by France Télécom in 2000. The company was rebranded as Orange on 1 July 2013.
Orange is showing two connectivity technologies by light, in the presence of its experts, Micheline Perrufel (in the center) and Jean-François Bourgeais (behind her), and Zero.1 CEO Marc Fleschen. (Photo: Modern House)
A laptop is sitting on a white column, under a circle of pink and white neon lights. Orange wants to promote the technology of connection by light and wants it to be seen. In reality, the little black boxes that “do the job” are located under the ceiling and are almost invisible to the customer entering the new shop in the Kirchberg shopping centre, on the first floor, opposite Auchan.
"This technology has many advantages over wifi", explains the director of innovation, marketing and technologies of Orange Labs, Micheline Perrufel, who came especially from Rennes for the opening of this store, Monday evening, and the conference organised by the government on the future of technology, from Tuesday to Thursday at Luxexpo. “It offers high-speed connectivity in both directions, downstream like wifi, but also upstream. The signal is more secure because it is more restricted. Latency is also improved. The technology is secure, otherwise, our 28 cybersecurity centres around the world wouldn't want it. ”
After Air France decided to equip 14 A320s planes with Li Fi technology to offer connectivity to its passengers, the operator will begin to market this technology "as complementary to everything else” says Perrufel.
Mainly small boxes between the fibre optic inlet of a house and the exterior wall and other small boxes above the lamps which will serve as relays. Orange Luxembourg's sales director, Mustapha Rahem, stated: “the laptop is connected at speeds that gamers and other flawless connection addicts will love”.
Zero1
ZERO1 is a technology company. With a team of passionate LiFi and OCC (Optical Camera Communication) experts, they create, design and deploy personalized, modular or 100% integrated solutions. ZERO1 is currently present in Europe and Dubai and will soon be active in the United States and Singapore. ZERO1 is the only company in the world that has developed functioning hardware (HALO TM) and software solutions (FOCCAL TM and OCCDATAWARE) to provide OCC solutions with live applications available on all major smartphones - NO DONGLE. Our solutions are deployed in real situations. Looking at the market for location-based services, the challenge for the coming years is to provide ultra-precise location information services in indoor environments. Applications for one-way technology include "Ultra-precise geo-mapping" to confirm whether a user is under a specific light at a given time, visualization of pedestrian traffic resulting in applications for Airports, Museums, Hospitals, railways Stations, Shopping Centers. This provides customers with directions to their area of interest using their smartphones. Contrary to competing technology solutions, any smartphone, as long as it has a camera, can decrypt the signal, allowing mass adoption from the final users. ZERO1 has developed its own hardware and software which makes it fully independent from any other providers. The hardware is produced in France. ZERO1 owns 9 patents and is the creator of OCC, which has become the international standard. OCC is IEEE certified.
Orange also demonstrated another technology, in collaboration with the Luxembourg start-up Zero.1: Optical Camera Communication. The device presented in the shop allows, only in a descending mode unlike the other, to diffuse information by a lamp. The user can put his smartphone under the lamp, explains Jean-François Bourgeais, Orange business analyst, and he has access to the information that we want to give him. The canteen of a French school uses it so that parents can know the menu offered to their children. Others have installed it in museums. Instead of the traditional devices that we rent at reception, visitors can discover the history of a work or a collection by passing their smartphone, in exactly the same way, under a kind of lamp. Unlike the "beacons", which would send a message to the smartphone of someone who passes by a store, promising him 10 or 20% reduction if he buys a product within a quarter of an hour, the user must want to access the information to have it.
“These technologies are less intrusive and less harmful than others,” says Marc Fleschen, CEO of Zero.1. "But like many technologies, it will take the support of users for them to become widespread!"
Orange assures us, while the store was not yet open, on this Monday afternoon: moving to the heart of a business district is a good opportunity to praise the merits of this technology, which can also be easily deployed for office real estate. “Hearing about it is good but to be able to see it working is better”, assures Mr Rahem.
Article source: https://paperjam.lu/article/orange-premier-a-s-engager-wif
What is Li Fi?
Li-Fi, also known as "Light Fidelity" is a wireless optical networking technology, which uses light-emitting diodes (LEDs) to transmit data. In 2011, professor Harald Haas made a Li-Fi demonstration at the TED (Technology, Entertainment, Design) Global Talk on Visible Light Communication (VLC).
VLC uses light as a medium to deliver high-speed communication like Wi-Fi and complies with the IEEE standard IEEE 802.15.7. The IEEE 802.15.7 is a high-speed, bidirectional, and fully networked wireless communication technology-based standard similar to Wi-Fi's IEEE 802.11.
How does Li Fi work?
Li-Fi is a high speed, bidirectional, and fully networked wireless communication of data using light. Li-Fi constitutes of several light bulbs that form a wireless network.
When an electrical current goes through to a LED light bulb, a stream of light (photons) emits from the lamp. LED bulbs are semiconductor devices, which means that the brightness of the light flowing through them can change at extremely high speeds. The signal is sent by modulating the light at different rates. The signal can then be received by a detector that interprets the changes in light intensity (the signal) as data. Also when the LED is ON, you transmit a digital 1, and when it is OFF, you transmit a 0.
Li Fi Benefits
The primary benefits of Li-Fi are as follows:
• Security: Provides entirely secure access. Where there is no light there is no data.
• Safety: Does not produce electromagnetic radiation and does not interfere with existing electronic systems.
• Localisation: Allows localisation due to the small coverage area of Li-Fi access point - localisation can be used for very precise asset tracking.
• Data density: Provides ubiquitous high-speed wireless access that offers substantially greater data density (data rate per unit area) than RF through high bandwidth reuse.
Credit to Signify
Li Fi Applications
Li-Fi can be used for so many applications and the list is increasing every year. You can read our updated list of Li-Fi applications at the following link:
Credit to pureLiFi
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